Our expertise

A dexterous mix of strategic, creative and production specialists (to name a few), with a wide range of skills, we work together to provide relevant and engaging experiences for brands and their consumers.

Work Examples

  • ABERLOUR 1
  • ABERLOUR 2
  • ABERLOUR 3

Aberlour for Pernod Ricard

Despite growing to be one of the world’s most popular single malt whiskys (and France’s No.1), Pernod Ricard’s Aberlour was relatively unknown to the public. There was obviously an opportunity here that hadn’t yet been tapped and Branded was asked to do the tapping. We created a hugely differentiating brand world that was based on the founder’s family motto; Let The Deed Show. This creative idea was applied to all consumer touchpoints, from digital to store and from gift packaging to bars.

 

Creative / Production / Imagery

  • CASTROL 1
  • CASTROL 2
  • CASTROL 3

Castrol

When Castrol first came to us in 2010, we discovered a global brand that was not maximising the potential of its portfolio. Its previous cumbersome brand identity behaved like a straightjacket. We saw inspiration in one of Castrol’s almost forgotten equities; ‘Liquid Engineering’. This resulted in a successful rebrand, including nine product brands, across 56 countries. Since then we are Castrol’s go-to agency for all major branding challenges.

 

Strategy / Innovation / Creative / Activation / Production / Imagery

  • Clive 1
  • Clive 2
  • Clive 3

Clive Christian

Creator of the world’s most expensive perfume, Clive Christian was loved by customers and retailers alike. However, this British luxury brand was crying out for more innovative ideas that brought to life its exquisite secrets. Over the last 3 years we took them on an exciting journey, from recrafting the Original and revered Private Collections, through to new product ranges, exclusive limited editions, as well as gifting campaigns and installations in Harrods, Selfridges and prestige retailers worldwide.

 

Strategy / Creative / Production / Imagery

  • Kenwood 1
  • Kenwood 2
  • Kenwood 3

Kenwood

Kenwood wanted to reinvigorate their brand and reconnect with consumers that shared their passion for creativity in food and cooking. Leveraging Kenwood’s reputation for quality, engineering heritage and British design ingenuity, we created a vivid and expressive new brand identity that joyously celebrated food as well as starting a dialogue with consumers. From packaging to POS, retail to reception areas, this resulted in a brand that continually inspires their fans and feeds their imagination worldwide.

 

Strategy / Creative / Activation / Production / Imagery

  • LG 1
  • LG 2
  • LG 3

LG

The LG brand with its fresh, modern persona and host of innovative products has catapulted its way into households over the last decade and a half. This brand required a diverse and multichannel communications agency to support the Marketing team across the product portfolio, offering dynamic and reactionary solutions. Over a 7-year long association, Branded has engaged with and supported LG across various touch-points, offering a range of competencies, from design of marketing materials to asset management, retail and experiential rollout through to PR support and media purchase.

 

Activation / Production / Imagery / Technology

  • Network Rail 1
  • Network Rail 2
  • Network Rail 3

Network Rail

Network Rail runs Britain’s rail infrastructure and many key stations. As part of their marketing roster, we use our blend of creativity and production know-how to deliver results that work, whatever the challenge. Projects range from large consumer facing campaigns at stations, to artwork briefs for internal communications, and beyond. Most recently we created and produced the award-winning campaign that thanked London Bridge travellers for their patience with the major renovations over the years.

 

Creative / Activation / Production / Imagery

  • Waitrose 1
  • Waitrose 2
  • Waitrose 3

Waitrose & Partners

We have worked in partnership with Waitrose for almost 10 years, helping to create new brands, manage the NPD launch process and produce high-quality packaging artwork –efficiently. Most recently Branded created the retailer’s Free From food range, which we positioned as a positive, progressive eating choice (regardless of whether one has allergies or not). This process was made easy by our dedicated on-site account team who pride themselves on delivering consistently high results.

 

Strategy / Creative / Activation / Production / Imagery

  • Universal 1
  • Universal 2
  • Universal-3

NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to global audiences. Before Branded became involved, managing, localising and distributing the required content was a very manual, step-heavy process. By designing and developing technology to streamline the content management process and by regulating the creation and distribution process, Branded simplified all processes all whilst keeping the materials both on-brand and on-message.

 

Production / Technology

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